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Mix:  this word appears six times. 1. Factors affecting promotion mix 2. Promotion mix 3. The Promotion is the fourth element of the marketing mix (Viz. Product, price, place,  promotion ) which is considered as a mode of communication that business adopts for achieving the specific set of objectives such as: 4. Product mix Promotion:  this word appears fifteen times 1. Kinds of  promotion 2. Factors affecting  promotion  mix 3.  Promotion  mix 4. The Product  promotion 5.  The  Promotion  is the fourth element of the marketing mix (Viz. Product, price, place,  promotion ) which is considered as a mode of communication that business adopts for achieving the specific set of objectives such as 6. Informative  promotion 7. Persuasive  promotion 8. Reminder  promotion 9. The basic purpose of  promotion  is to persuade customers to buy and primarily includes three types of sales activity:  Advertising, Personal Selling, and Sales  Promotion . The importance of product  promotion  lies. 10. 

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